When you’ve been in business for as long as we have it’s not uncommon to be asked your secret for surviving over the years while so many others have come and gone. The reason is neither secret nor complicated, and has very little to do with an ability to leap tall buildings in a single bound. It is however about doing something you love and teaming up with like-minded, talented, and dedicated people. It’s then a matter of working hard to build a network of loyal customers and friends who appreciate and expect quality and value in the products and services you provide. This is the philosophy we adopted in 1982 when Signal Electronics was started and is still what we live by each and every day.
Consistency is great when it comes to business ethics and philosophy but when you exist in a fast-paced highly technical field like marine electronics, you must also be willing and able to adapt. Even in a specialty field like marine electronics, the downward pressure on pricing is ever present. With declining product costs due to technological advances and a market that varies between level and declining depending upon geographical locations and individual market sectors, business as usual just won’t cut it. We also realize that not all boaters have access to a qualified full-service dealer and some shops primarily provide installation and repairs, not sales. It is apparent that the need for a new and innovative marine electronics dealer exists.
Combining the benefits of our traditional “brick and mortar” business, Signal Electronics, with the convenience, strength, and reach of our Internet facility, www.NavShack.com, we are now able to provide our customers the best of both worlds. We’re still here when you need us just like we always have been. However, now you have 24-hour access to our online store with it’s huge selection of products and incredibly low pricing. Whether it’s communication equipment, aids to navigation, safety gear, lighting, or just about any other boating essential, you’ll find it at www.navshack.com and if you don’t, it’s probably on the way. We’re continuously adding new products and as always will be glad to hunt down that hard to find item you may need.
If you haven’t already, please take a few minutes to look around NavShack.com. In addition to hundreds of products you’ll find tons of useful information under the “Tech Support” and the “Tools & Info” tabs. Our goal is to keep you updated to the latest happenings in the world of marine electronics whether it’s new products, regulations, service bulletins, or tips on maintaining your equipment. Please click on the “Stay Informed” button and be sure to sign up for our newsletter. Your information will remain private and of course you can opt out at any time if for any reason you should want to.
All of us at Signal and NavShack.com look forward to your continued support and encourage any thoughts and suggestions you may have. We appreciate your business and wish you fun, profitable, and safe boating.
